





The "How " of Sales
Beyond sales scripts and product pitching. Train your sales intuition for the "Moments of Truth" that make or break every deal.
Sales Kung Fu 销售功夫 is no traditional sales training... It is the skill set that will help you build trust with key players to teach, tailor, take control, and qualify effectively - mastering your most important customer situations.
Communicative impact is not created by knowledge, but by attitude, unconscious competence, and adaptability acqired by "Kung Fu" - repeated deliberate practice.
Why this is different
Unlock the potential of Challenger Sales and MEDDICC by addressing the real challenges: the knowledge-doing gap and sellers limiting themselves.
Most people know what to do, but are not efficient in executing on their sales methodologies. The "Knowledge-Doing Gap of Sales" is imminent with 80-90% of sellers.
"The gap between knowing what to do and actually doing it in high-stakes moments is where most sales training fails. We deliberately practise the moments that matter most."
— Andreas Fauler
Challenger Sales and MEDDICC
Traditional sales training
The "What" of Sales
Methodology, Knowledge and Playbooks
Standardized
Can be applied by about 10% - 20% of sellers
Sales Kung Fu 销售功夫 Sihing Path
6-month deliverate practice journey
The “How” of Sales
Sales Reflexes and Intuition
Individualized
Understandable and learnable for everybody
Research shows only 31% of salespeople achieve their targets, while 17% of reps generate 81% of sales.
Here's why: Challenger Sales and MEDDICC tell you WHAT to do in the sales cycle, but not HOW to do it.
You are limiting yourself by being unable to adapt your communication to all customer types.
Sales Kung Fu 销售功夫 expands your awareness and skill set to connect with any type of customer. We train you for the most critical moments when you're sitting across from the customer and need to execute with precision and adaptability.
Choose your path
Three distinct programs designed for different needs and commitment levels. All focused on systematic results, not quick fixes.
Application Required
Meet the founders
A unique combination of psychological expertise and martial arts mastery, creating an unprecedented approach to sales impact.

Andreas has +25 years of experience in Enterprise Sales. During his first 20 years, he worked for some of the most successful enterprise software and cloud companies, including IBM, Novell, SuccessFactors, SAP, Arago, and Celonis. For about 5 years, he has been an independent Sales Advisor to enterprise software and cloud Start-Ups and Scale-Ups mainly in the Data and AI space.

Dr Frank Kuhnecke holds a doctorate in psychology with a focus on applied and cybernetic psychology. After several years of teaching at university, he founded one of the first management consultancies in the German-speaking world to systematically research and design feedback culture and communication in organisations.
Bridging Ancient Wisdom with Modern Sales Science
"In Kung Fu, there is no if, no when, no perhaps. There is only your intuition and your reaction that you are able to show."
— Sifu Lo Man Kam
Proven Results
Our systematic approach delivers measurable improvements in the metrics that matter most by moving the mountain of your teams sales performance to the right direction.

Ready to Master Your
Sales Kung Fu?
Enterprise Teams
Transform your entire sales organization with customized training that delivers measurable ROI. Close the "Knowledge-Doing Gap", enable your team to "overcome their own limits" and become a Sifu (Sales Kung Fu 销售功夫 Master of Masters).
Individual Mastery
Join our selective 6-month Sihing Path for committed professionals ready to achieve mastery. Graduate from Taidu (Sales Kung Fu 销售功夫 Scholar) to Sihing (Sales Kung Fu 销售功夫 Master).